Project: Busselton Boulevard rebrand
Agency: Jack in the Box
A change in the ownership of the iconic Busselton Boulevard meant that this tired old shopping centre was finally getting a new lease on life. VPG Property tasked Jack in the Box with creating a new brand identity and visual language to compliment the renovations they had underway. The new brand completely repositions the Boulevard as a fresh, modern and friendly place to shop.
Previous Identity
New Identity
