Project: Arc of Iris rebrand
Agency: Jack in the Box
The Arc of Iris is one of Margaret River's most iconic restaurants. New management sought to revamp the venue to play up its eclectic nature. Our solution was to create a brand identity that would better reflect the restaurant's eccentric atmosphere. We achieved this through the crafting of a distinctive and quirky wordmark and by introducing a fresh colour palette and new positioning statement.
Previous Identity
New Identity
